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25 Nov: 10 Must-Haves for a Government Social Media Policy

An effective social media policy protects your agency while encouraging employee advocacy through transparency, education, and empowerment. First, your social media policy must be transparent, clearly laying out the acceptable use of social media for agency business as well as how personal social media accounts are affected. After the rules of engagement have been established,…

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25 Nov: Association Focuses On Indigenous Tourism in Canada

Tourism is a major industry in every municipality in Canada. More and more, tourism strategies are being employed as a main economic driver and it’s true also for indigenous tourism as well. Partnering and supporting local indigenous tourism industry should be one of your main tourism strategy¬†objectives. There are several resources available to help guide…

25 Nov: Communications Strategies for Increasing Voter Turnout

It may come as no surprise that voter turnout continued to trend down during the last municipal election in Ontario (you can see the full results data here), a common theme seen across Canada. But why is this happening? A CBC article pointed to several factors including homogenous campaigns, accessibility to information, and high youth…