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25 Nov: 10 Must-Haves for a Government Social Media Policy

An effective social media policy protects your agency while encouraging employee advocacy through transparency, education, and empowerment. First, your social media policy must be transparent, clearly laying out the acceptable use of social media for agency business as well as how personal social media accounts are affected. After the rules of engagement have been established,…

25 Nov: Communications Strategies for Increasing Voter Turnout

It may come as no surprise that voter turnout continued to trend down during the last municipal election in Ontario (you can see the full results data here), a common theme seen across Canada. But why is this happening? A CBC article pointed to several factors including homogenous campaigns, accessibility to information, and high youth…