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Public & Non-Profit Organizations

25 Nov: 10 Must-Haves for a Government Social Media Policy

An effective social media policy protects your agency while encouraging employee advocacy through transparency, education, and empowerment. First, your social media policy must be transparent, clearly laying out the acceptable use of social media for agency business as well as how personal social media accounts are affected. After the rules of engagement have been established,…

25 Nov: Association Focuses On Indigenous Tourism in Canada

Tourism is a major industry in every municipality in Canada. More and more, tourism strategies are being employed as a main economic driver and it’s true also for indigenous tourism as well. Partnering and supporting local indigenous tourism industry should be one of your main tourism strategy objectives. There are several resources available to help guide…

25 Nov: Communications Strategies for Increasing Voter Turnout

It may come as no surprise that voter turnout continued to trend down during the last municipal election in Ontario (you can see the full results data here), a common theme seen across Canada. But why is this happening? A CBC article pointed to several factors including homogenous campaigns, accessibility to information, and high youth…

11 Oct: Dissolving Grande Cache

Grande Cache in Alberta, which touts itself as a mountain oasis surrounded by spectacular wilderness, has announced its intention to dissolve as an official municipality and fold into the surrounding Municipal District of Greenview. The reason for this decision is primarily sited because of the economic downturn in Alberta. Mayor Herb Castle noted that, “it’s…

11 Oct: The Value of Joint Communications Partnerships with First Nations

More and more, municipalities are seeing the value of collaboration and creating joint strategies including economic development, and emergency communications. The importance of looking to surrounding First Nations for this same effort is invaluable in coming together to learn from each other and work on common priorities. When considering the join communications approach with First…

11 Oct: Developing an Effective Cannabis Education Campaign

On October 17, 2018, cannabis will be legal in Canada. The federal government introduced legislation to legalize cannabis in November 2017 and since then, there has been extensive public and stakeholder engagement by all levels of government. If your municipality hasn’t already adopted a framework for the impending cannabis legalization, it’s time to start looking…

21 Sep: The Importance of Establishing online Authority BEFORE an emergency

The Importance of Establishing online Authority BEFORE an emergency In times of non-emergency and “normal” daily operations of your municipality, where do your audiences go for sources of truth? Do they check the website for updates, follow the police department’s Twitter account, or look to the Mayor’s Facebook page for all the latest? Perhaps it’s…

21 Sep: Building Resident, Business, and Visitor Centric Websites

Building Resident, Business, and Visitor Centric Websites The average lifespan of a website nowadays is 3-5 years, sometimes less depending on a variety of factors including population, budget, service delivery, and rapid technology industry changes. Traditionally, websites have been considered “static” communications, however, nowadays they are becoming highly interactive and useful tools for residents, businesses,…

21 Sep: Communications Audits – Are they really worth it?

What is a Communications Audit? A Communications Audit is a systematic research method, that will identify the strengths and weaknesses of your current internal and external communications. Simply put, a communications audit is an exercise conducted to define, review, and recommend ways to improve current communications deployed by an organization. Audits can take a fair amount of time, money,…

14 Sep: In the Wake of Tragedy: Best Practices from Orlando’s Nightclub Shooting

The Orlando nightclub shooting in 2016 was a tragedy that touched people across the globe. Heather Fagan, City of Orlando; Kena Lewis, Orlando Health; and, Michelle Guido, Orlando Police put together a timeline of events, communications actions taken short and long-term, and lessons learned. Download this presentation, provided courtesy of the Ottawa Police Department, here.

25 Aug: Back to School Safety Campaign Ideas for Municipalities

Back to School Safety Campaign Ideas for Municipalities Back to school season is here and it’s time to start rolling out your safety and awareness campaigns. The best way to implement a campaign about services that are provided by another agency is to pool resources and collaborate. If you haven’t already done so, it’s time…

25 Aug: Municipal Budget – Mobilizing Citizen Engagement

Municipal Budget – Mobilizing Citizen Engagement Budget season is here for many munis and it’s time to start considering what tools for mobilizing citizen engagement you’ll employ. Notice there isn’t an option of whether an engagement strategy will be used, only what kind. Gone are the days when a budget/corporate plan is prepared behind closed…