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Executive Training & Coaching

30 Nov: Getting Your Foot in the Door – Advice For New Communications Professionals

Getting Your Foot in the Door – Advice For New Communications Professionals Do you want to know how you get your foot in the door of a communications agency, or an organization? I’m going to make it really simple for you. Listen closely… SHOW ME THAT YOU ACTUALLY WANT THE JOB.┬áSeriously, it’s that simple. At…

25 Nov: 10 Must-Haves for a Government Social Media Policy

An effective social media policy protects your agency while encouraging employee advocacy through transparency, education, and empowerment. First, your social media policy must be transparent, clearly laying out the acceptable use of social media for agency business as well as how personal social media accounts are affected. After the rules of engagement have been established,…

14 Sep: In the Wake of Tragedy: Best Practices from Orlando’s Nightclub Shooting

The Orlando nightclub shooting in 2016 was a tragedy that touched people across the globe. Heather Fagan, City of Orlando; Kena Lewis, Orlando Health; and, Michelle Guido, Orlando Police put together a timeline of events, communications actions taken short and long-term, and lessons learned. Download this presentation, provided courtesy of the Ottawa Police Department, here.

25 Aug: Municipal Budget – Mobilizing Citizen Engagement

Municipal Budget – Mobilizing Citizen Engagement Budget season is here for many munis and it’s time to start considering what tools for mobilizing citizen engagement you’ll employ. Notice there isn’t an option of whether an engagement strategy will be used, only what kind. Gone are the days when a budget/corporate plan is prepared behind closed…

22 Aug: The Changing Terrain of Social Media Marketing

The Changing Terrain of Social Media Marketing Social media platforms can be extremely effective for getting your brand out into the digiverse and creating awareness around your product, but it is important to take heed of the ways that users are adapting to the changing landscape of social media. Audiences are becoming more and more…

27 Jul: The VR Experience: Hacking Engagement & Empathy

The VR Experience: Hacking Engagement & Empathy As digital spaces become more personal, communicators┬ácan use the virtual realm to create a shortcut to empathy for users. Sometimes it seems as society transitions into more digital spaces, feelings of empathy and understanding become fewer and far between as we increase the physical degrees of separation between…

27 Jul: The Top Five Questions Organizational Leaders Should Ask their Communications Managers

The Top Five Questions Organizational Leaders Should Ask their Communications Managers Whether you are the CAO of a municipality, the ED of a major non-profit, or the CEO of a corporation, the leaders in every organization recognize the need for strategic, effective, and measurable communications. Hopefully, you have trained and capable communications professionals leading the…