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Date(s) - 12/07/2018
9:00 am - 1:00 pm


Media Relations 101 – For Mayors and Councillors

This media relations webinar will introduce you to the world of news media, the role they play for your municipality, and best practices for handling the media in a variety of situations.

What You’ll Learn

  • What is news
  • The elements of a message, and how to prepare and deliver them effectively without sacrificing authenticity and accuracy
  • Dealing with critical or sensitive issues
  • The role of the spokesperson(s) and why it’s so important for your municipality

This foundational training prepares you for our in-person media relations training where you will practice interviewing in front of cameras on various topics.

Who Should Register;

  • Mayors
  • Councillors
  • Council’s administrative support
  • SLT

How Much Does It Cost

We are currently offering this course on special for only $99 + GST (Regularly $199 + GST) and if you register for Media Relations Training 102 you’ll also receive 10% off the registration fee for that course (a code is provided at the completion of 101).

What People are Saying About Our Training

“Friendly facilitator.”

“Reinforcement of information was and is always valuable.”

“Great hosts. Timely material and topics, always a good learning opportunity.”


Bookings are closed for this event.