Date(s) - 05/12/2018
1:00 pm - 4:00 pm
This workshop is open to anyone interested in learning how to develop an effective communications strategy and implement it during the upcoming 2019 Provincial election. You will learn a strategic communications planning methodology that allows you to develop a comprehensive strategy and plan. During this session, we’ll cover the following stages of developing a strategic communications plan:
• Situational Analysis
• Audience Awareness
• Developing Key Messages
• Planning Timelines
• Measurements for Success
You’ll also receive a handbook that includes tools and templates for developing your strategic communications plan including media relations and PR audit, Editorial calendar template, Key message mapping tool, Press kit checklist, and more.
This informative and engaging session is facilitated by Katie Robertson, CEO of Grapevine Communications, and is tailored specifically for government and non-profit agencies who are looking to create an effective communications strategy for their audiences during the Alberta Provincial elections in 2019. Drawing on her ten years of experience working with all levels of government, Katie Robertson and the hosts at Alberta Counsel will provide you with tools and resources you need.
To Register [email protected] or call 780-652-1311