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30 Nov: Getting Your Foot in the Door – Advice For New Communications Professionals

Getting Your Foot in the Door – Advice For New Communications Professionals Do you want to know how you get your foot in the door of a communications agency, or an organization? I’m going to make it really simple for you. Listen closely… SHOW ME THAT YOU ACTUALLY WANT THE JOB. Seriously, it’s that simple. At…

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25 Nov: Crowdfunding – Alternative Ways to Raise Business Capital

Crowdfunding – Alternative Ways to Raise Business Capital Crowdfunding is becoming an increasingly popular way of raising business capital in an alternative way. Its popularity is growing partly because there’s typically little to no risk involved in developing and implementing a campaign, and you aren’t tied to sometimes business-crushing interest rates associated with traditional loans…

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25 Nov: 10 Must-Haves for a Government Social Media Policy

An effective social media policy protects your agency while encouraging employee advocacy through transparency, education, and empowerment. First, your social media policy must be transparent, clearly laying out the acceptable use of social media for agency business as well as how personal social media accounts are affected. After the rules of engagement have been established,…

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25 Nov: Association Focuses On Indigenous Tourism in Canada

Tourism is a major industry in every municipality in Canada. More and more, tourism strategies are being employed as a main economic driver and it’s true also for indigenous tourism as well. Partnering and supporting local indigenous tourism industry should be one of your main tourism strategy objectives. There are several resources available to help guide…

25 Nov: Communications Strategies for Increasing Voter Turnout

It may come as no surprise that voter turnout continued to trend down during the last municipal election in Ontario (you can see the full results data here), a common theme seen across Canada. But why is this happening? A CBC article pointed to several factors including homogenous campaigns, accessibility to information, and high youth…

Grande Cache

11 Oct: Dissolving Grande Cache

Grande Cache in Alberta, which touts itself as a mountain oasis surrounded by spectacular wilderness, has announced its intention to dissolve as an official municipality and fold into the surrounding Municipal District of Greenview. The reason for this decision is primarily sited because of the economic downturn in Alberta. Mayor Herb Castle noted that, “it’s…

First Nations

11 Oct: The Value of Joint Communications Partnerships with First Nations

More and more, municipalities are seeing the value of collaboration and creating joint strategies including economic development, and emergency communications. The importance of looking to surrounding First Nations for this same effort is invaluable in coming together to learn from each other and work on common priorities. When considering the join communications approach with First…

Cannabis Education

11 Oct: Developing an Effective Cannabis Education Campaign

On October 17, 2018, cannabis will be legal in Canada. The federal government introduced legislation to legalize cannabis in November 2017 and since then, there has been extensive public and stakeholder engagement by all levels of government. If your municipality hasn’t already adopted a framework for the impending cannabis legalization, it’s time to start looking…

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21 Sep: The Importance of Establishing online Authority BEFORE an emergency

The Importance of Establishing online Authority BEFORE an emergency In times of non-emergency and “normal” daily operations of your municipality, where do your audiences go for sources of truth? Do they check the website for updates, follow the police department’s Twitter account, or look to the Mayor’s Facebook page for all the latest? Perhaps it’s…

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21 Sep: Building Resident, Business, and Visitor Centric Websites

Building Resident, Business, and Visitor Centric Websites The average lifespan of a website nowadays is 3-5 years, sometimes less depending on a variety of factors including population, budget, service delivery, and rapid technology industry changes. Traditionally, websites have been considered “static” communications, however, nowadays they are becoming highly interactive and useful tools for residents, businesses,…